# AI visibility, LLM tracking, and answer engine optimisation > How to see and shape what ChatGPT, Claude, Gemini, and Perplexity say about your brand: LLM tracking, answer engine optimisation, and SEO in 2026. Source: https://contengi.com/ai-visibility Guide hub Buyers now ask ChatGPT, Claude, and Perplexity which tools to use before they reach Google. If your brand doesn't come up in those answers, or comes up described wrong, the shortlist gets made without you. Answer engine optimisation is the work of changing that, LLM tracking is how you know it is working. We analysed thousands of model responses to see how the major models pick and describe brands, and the guides below share what we found, what tracking costs, and what moves the numbers. 26 guides ยท Updated 20 October 2026 ## Start here [Start here ### LLM tracking: what it actually means to monitor your content in AI answers LLM tracking isn't a dashboard you buy, it's a habit of checking whether your content shows up in AI answers and changing what you publish when it doesn't. Here's how solo founders and small teams actually run that loop. Read the guide](https://contengi.com/blog/llm-tracking) [Start here ### Answer engine optimisation for small business: how to get mentioned by LLMs LLMs are becoming the first stop for buying decisions. Here is how small businesses get mentioned in AI-generated answers - without a content team or a domain authority of 80. Read the guide](https://contengi.com/blog/answer-engine-optimisation-for-small-business-how-to-get-mentioned-by-llms) ## LLM tracking What to track, which tools do it, and why the bills get big. - [### LLM tracking: what it actually means to monitor your content in AI answers LLM tracking isn't a dashboard you buy, it's a habit of checking whether your content shows up in AI answers and changing what you publish when it doesn't. Here's how solo founders and small teams actually run that loop. 5 min read](https://contengi.com/blog/llm-tracking) - [### How LLM reporting and tracking works. Here's the full breakdown. Everyone is rushing to get their brand into LLM responses. But how do you actually track it? There is only one method. And at scale, it's expensive to run. 5 min read](https://contengi.com/blog/how-to-build-your-own-llm-tracking-tool) - [### How to track brand mentions on LLMs (and what the data actually shows) Tracking brand mentions across AI platforms sounds straightforward until you realise there is only one method that works, and it costs more than most guides admit. Here is the full picture. 8 min read](https://contengi.com/blog/how-to-track-brand-mentions-on-llm) - [### Top tools for LLM brand tracking in 2026 (and what they actually cost) LLM brand tracking tools range from enterprise platforms charging thousands a month to pay-as-you-go options that do the same job for a fraction of the price. Here's what each tool actually does and who it's built for. 6 min read](https://contengi.com/blog/top-tools-for-llm-brand-tracking) - [### Why LLM tracking is so expensive (and what you're actually paying for) Every LLM brand tracking tool uses the same underlying method. Here's why that method is expensive, what the real cost drivers are, and how to think about whether you need it. 5 min read](https://contengi.com/blog/why-llm-tracking-is-so-expensive) ## How AI describes your brand Mentions, accuracy, and sentiment, based on real model responses. - [### What 3,323 LLM responses taught us about how AI talks about your brand I spent the last month tracking how six AI platforms - ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Google AI Overview - respond when someone asks about a brand, across 125 prompts and 3,323 real, scored responses. AI visibility works nothing like the LinkedIn playbook suggests. What hap 17 min read](https://contengi.com/blog/how-ai-talks-about-your-brand) - [### LLM brand accuracy: why being mentioned is not enough Every GEO guide tells you how to get mentioned by LLMs. Almost none of them tell you what to do when the LLM gets you wrong. 7 min read](https://contengi.com/blog/llm-brand-accuracy) - [### How to monitor if AI tools describe your brand positively or negatively AI platforms are describing your brand to potential customers right now, without you in the room. Here is how to find out what they are actually saying - and what to do about it. 5 min read](https://contengi.com/blog/how-can-i-monitor-if-ai-tools-describe-my-brand-positively-or-negatively) - [### Why your brand never shows up when people ask ChatGPT about your industry If your brand never shows up when someone asks ChatGPT about your industry, it's a content and credibility signal problem - not a paid placement one. Here's what's actually driving it. 6 min read](https://contengi.com/blog/why-is-my-brand-never-mentioned-in-chatgpt-responses-when-people-ask-about-my-industry) - [### You can't edit what AI says about your brand. Here's what you can do instead. Most brands treat AI misrepresentation as a reputation problem. It's a publishing problem. Here's how to fix the inputs AI uses to form its answer about you. 6 min read](https://contengi.com/blog/how-to-control-what-ai-says-about-your-brand) - [### We fixed what 22 years of internet history said about our brand - in four months The conversation right now is almost entirely about share of voice. Which LLMs mention you, how often, and with what sentiment. That's a reasonable starting point, but the harder question is what happens when you're already winning that game. At Backbase , we had already won that game. 75% share of 4 min read](https://contengi.com/blog/how-to-change-what-llms-say-about-your-brand) ## Answer engine optimisation The content and site changes that get you cited. - [### Answer engine optimisation for small business: how to get mentioned by LLMs LLMs are becoming the first stop for buying decisions. Here is how small businesses get mentioned in AI-generated answers - without a content team or a domain authority of 80. 6 min read](https://contengi.com/blog/answer-engine-optimisation-for-small-business-how-to-get-mentioned-by-llms) - [### How to audit your content to fix AI answer gaps where your brand is omitted When AI assistants answer your customers' questions and your brand isn't named, the problem lives in your content. Here's how to audit and close those gaps with a process that actually holds. 5 min read](https://contengi.com/blog/how-do-i-audit-content-to-fix-ai-answer-gaps-where-my-brand-is-omitted) - [### How to build an agent-friendly website (before your competitors figure it out) AI agents don't experience your website the way humans do. Here's what that means for your content, your markup, and your visibility in 2026. 5 min read](https://contengi.com/blog/how-to-build-an-agent-friendly-website) - [### Page 2 is dead. For LLMs, it never existed. For years, the SEO conversation centred on climbing the ladder. Position 5 to position 3. Position 3 to position 1. Every incremental rank gain meant a measurable click increase, and you could plot it on a nice, smooth curve. The gradient was predictable. It rewarded persistence. LLM citation doesn' 6 min read](https://contengi.com/blog/page-2-is-dead-for-llms-it-never-existed) - [### Why LinkedIn matters for SEO and AEO in 2026 LinkedIn has become the most-cited domain for professional queries across AI platforms, but the format question is where solo founders get it wrong. Here's what the data says about Posts, Pulse, and AI citation eligibility. 7 min read](https://contengi.com/blog/why-linkedin-matters-for-seo-and-aeo) ## SEO in 2026 What still works in search, and when a startup should start. - [### The state of SEO in 2026: what's changed, what still works, and what your operation needs to look like now SEO in 2026 still works - but the playbook that got you here won't carry you forward. This is what the landscape actually looks like, and what a modern content operation needs to do about it. 7 min read](https://contengi.com/blog/state-of-seo-2026) - [### When should I start SEO as a startup The ROI from SEO takes 12-18 months to materialise, which means the best time to start was yesterday. Here's how to get moving without a big budget or a full content team. 5 min read](https://contengi.com/blog/when-should-i-start-seo-as-a-startup) ## New in this hub - [### AI SEO tools in 2026: the five types, and which ones a small team needs Most AI SEO tool lists rank products that do completely different jobs. Here they are sorted by job, with the free ones first and a stack for each stage of a small team. 9 min read](https://contengi.com/blog/ai-seo-tools) - [### Agentic SEO: what it is, and the exact run that produced this post This post came out of an agentic SEO run on our own site. Here is what the agent did, where a person stepped in, and what to watch for if you try it. 7 min read](https://contengi.com/blog/agentic-seo) - [### What is llms.txt, and does your site need one in 2026? llms.txt gets 33,100 searches a month and a lot of oversold advice. Here is what the file does, what Google has said about it, and how we built ours. 7 min read](https://contengi.com/blog/llms-txt) - [### DIY LLM Tracker: Step by step guide and a free GitHub repo to get you started. This is a special addition in collaboration with The Workflow and Sara Stella Lattanzio Original link - show some support and subscribe: https://www.theworkflow.digital/p/build-your-own-ai-visibility-tracker?triedRedirect=true](https://contengi.com/blog/diy-llm-tracker-step-by-step-guide) - [### Answer engine optimisation (AEO) in 2026: the guide I'd write today I wrote CXL's comprehensive AEO guide in May 2025. Here's what I'd keep, what I'd cut, and the workflow I'd run today now that Google and Bing finally report AI visibility. 10 min read](https://contengi.com/blog/answer-engine-optimization) - [### SEO for Vercel and Next.js sites in 2026](https://contengi.com/blog/nextjs-seo) - [### SEO for AI-built websites: a launch checklist for Lovable, v0 and Claude Code Each AI site builder leaves a different SEO gap. A builder-by-builder checklist for Lovable, v0 and Claude Code covering what crawlers receive, Search Console, sitemaps, and prompts to paste. 10 min read](https://contengi.com/blog/lovable-seo) - [### Profound alternatives: the best tools for AI visibility tracking in 2026 Profound is powerful but priced for enterprise budgets, so smaller teams need a different shortlist. Here's how the best Profound alternatives stack up, and why Contengi earns the top spot for small businesses and solo founders. 5 min read](https://contengi.com/blog/profound-alternatives) FAQ ## Common questions ### What is LLM tracking? LLM tracking means sending a fixed set of buyer questions to models like ChatGPT, Claude, Gemini, and Perplexity on a schedule, then recording whether your brand is mentioned, where it appears in the answer, how it is described, and which sources get cited. ### What is answer engine optimisation? Answer engine optimisation, or AEO, is improving the chance that AI assistants mention and cite your brand. It overlaps heavily with good SEO: clear pages that answer specific questions, consistent facts about your brand across the web, and mentions on sites the models trust. ### Why is my brand not mentioned by ChatGPT? Usually the model has too little consistent information connecting your brand to the question being asked. Thin category pages, few third-party mentions, and inconsistent descriptions across your own site all make it likelier to recommend a competitor. ### How much does LLM tracking cost? Dedicated tracking tools often run to hundreds of dollars a month, because every check is a paid model call multiplied by prompts, models, and frequency. A one-off audit is a cheaper way to get a baseline before you commit to ongoing tracking. In the platform [### LLM tracking See how often ChatGPT, Claude, Gemini, and Perplexity mention your brand, every month.](https://contengi.com/features/llm-tracking) [### LLM visibility tool Run an AI visibility audit on your own brand.](https://contengi.com/llm-tracker) [### Marketing assistant Search Console data turned into a content plan.](https://contengi.com/features/marketing-assistant) [### AI SEO blog writer Where Contengi fits, and where it does not.](https://contengi.com/ai-seo-blog-writer) Other guide hubs - [Content engineeringThe role, the skills, and the tools.](https://contengi.com/content-engineering) - [AI content operationsAgentic workflows and content systems.](https://contengi.com/ai-content-operations) - [On-brand AI contentBrand voice, knowledge bases, and AI slop.](https://contengi.com/on-brand-ai-content) - [AI content toolsComparisons, reviews, and Claude guides.](https://contengi.com/ai-content-tools) - [Content marketing strategyIndustry stats, team setups, and founder-led content.](https://contengi.com/content-marketing-strategy) ## Put these guides to work Contengi runs the workflows behind this blog. A strategist sets up your knowledge base, and the agents write to your rules. [Request beta access](https://contengi.com/beta-access) [Try it out](https://contengi.com/demo)