# The content engineering platform you don't have to build first. > A content engineering platform with the knowledge base, agents, workflows, and publishing already built, so small teams run agentic content without code. Source: https://contengi.com/content-engineering-platform Content engineering platform Content engineering is the knowledge base, agents, workflows, and publishing that turn one idea into a week of on-brand content. Contengi ships every piece of it ready to run, so you bring the strategy and skip the six-month build. [Request beta access](https://contengi.com/beta-access) [Interactive demo](https://contengi.com/demo)$50 / MONTH · BYOK · NO LOCK-IN Trusted by ![Flux Robotics](https://contengi.com/customers/customer-1.webp) ![Lattéa](https://contengi.com/customers/customer-2.webp) ![nuah](https://contengi.com/customers/customer-3.webp) ![CXL](https://contengi.com/customers/customer-4.webp) ![Fiskal](https://contengi.com/customers/customer-5.webp) ![Roi](https://contengi.com/customers/customer-6.webp) ![SPRMRKT](https://contengi.com/customers/customer-7.webp) Definition ## What is a content engineering platform? A content engineering platform packages the systems a content engineer would otherwise build by hand. A structured brand knowledge base, an AI agent for each format, workflows that chain research, drafting, checking, and publishing together, and the data connections that tell you what to write next. Contengi is one, built for founders, solo marketers, and small teams who know what good content looks like and don't have an engineer to spare. Think of it as Canva for agentic content: the hard parts are absorbed, and the output still looks like it came from a team of 10. Already wired in Contengi A brand knowledge base every agent reads Agents for blogs, social, email, PR, and video Workflows with approval gates, on a schedule Slop filters and your hard rules on every draft Publishing to your site, plus Search Console and GA4 ## The whole stack, layer by layer. Every layer is what you would build yourself in Claude Code, with scripts, handoffs, and a lot of weekends. Here it's built, tested on real brands, and kept up to date when the models change. [L1Brand knowledge baseStrategy, audience, tone of voice, writing guide, hard rules, approved sources, and your sitemap, kept as structured files every agent reads before it writes a word.Knowledge base](https://contengi.com/features/knowledge-base) [L2Content agentsOne agent per job: SEO blogs, LinkedIn posts, long-form opinion pieces, newsletters, press releases, YouTube packages, research reports, and transcripts.Content agents](https://contengi.com/features/content-agents) [L3Model routingA fast model handles conversation and lookups, Claude makes every call that needs taste, and a checking model reads what comes out. You never pick a model per task.How it works](https://contengi.com/how-it-works) [L4Quality checksFour slop filters and your own banned phrases run on every draft before it reaches you, and only the flagged sentence gets rewritten.The slop filters](https://contengi.com/how-it-works) [L5Workflows and automationsChain research, drafting, repurposing, and review into one run with approval gates, then describe a schedule in plain English and let it go.Automations](https://contengi.com/features/automations) [L6Publishing and measurementPublish to WordPress, Shopify, Webflow, or a custom site, then read Search Console, GA4, and five AI engines to decide what gets written next.Integrations](https://contengi.com/integrations) ## Three ways to get a content engineering stack. Build it yourself First on-brand draft Weeks of prompts, scripts, and handoffs Skills you need Claude Code, APIs, and prompt design Who keeps it running You, every time a model or API changes Brand voice As good as your prompts on the day Cost Your time plus tokens Enterprise content platform First on-brand draft Weeks, often with a solutions team Skills you need An ops person to configure the workflows Who keeps it running The vendor, on their roadmap Brand voice Brand kits and style settings Cost Priced for marketing departments Contengi First on-brand draft Days, after one working session on your knowledge base Skills you need Knowing what good content looks like Who keeps it running We do, and model updates land without you touching a thing Brand voice A knowledge base plus hard rules, checked on every draft Cost $50 a month plus Claude tokens at cost Build it yourself Enterprise content platform Contengi First on-brand draft Weeks of prompts, scripts, and handoffs Weeks, often with a solutions team Days, after one working session on your knowledge base Skills you need Claude Code, APIs, and prompt design An ops person to configure the workflows Knowing what good content looks like Who keeps it running You, every time a model or API changes The vendor, on their roadmap We do, and model updates land without you touching a thing Brand voice As good as your prompts on the day Brand kits and style settings A knowledge base plus hard rules, checked on every draft Cost Your time plus tokens Priced for marketing departments $50 a month plus Claude tokens at cost ## Agents for every format, all running on one brand brain. Marketing assistantCHAT Brief it in plain English. It picks the tools and files. The assistant reads your knowledge base, your Search Console data, and the live web before it answers. You describe the outcome you want and it decides which tools to call, then shows you every call it made. Reads the knowledge base before it writes a word Calls Search Console, web search, and your files Every tool call is shown, not hidden SEO blog writerBLOG Keyword in, researched article out, published to your site. Queue a keyword or a topic and the writer researches, drafts, lints against your hard rules, resolves every link, and publishes to your site. Updates to an existing post go back to the same URL. Editorial and listicle playbooks Hard-rule linter runs before you see the draft Publishes and updates at the same URL Social writerSOCIAL One idea, reshaped per platform, in your cadence. One argument becomes a LinkedIn post, an X thread, and a short-form script, each written to the platform's rhythm rather than pasted across all three. Per-platform length and cadence Same argument, not the same sentences Banned phrases enforced everywhere NewsletterEMAIL A weekly issue assembled from what you shipped. It assembles an issue from the week's published work, adds the context a subscriber needs, and leaves the send button to you. Built from posts you actually published Your tone of voice file, applied Nothing sends without your approval PRPRESS Announcements written the way trade press reads them. Announcements structured the way a trade journalist reads them: the news in the first line, the proof underneath, quotes that sound like a person. News first, narrative second Quotes drawn from your transcripts Boilerplate held in the knowledge base TranscriptsAUDIO Turn a call into source material the agents can use. Drop in a call or an interview and it becomes a file in the knowledge base, with your own phrasing preserved for every agent to draw on later. Calls, interviews, and voice notes Your phrasing kept intact Becomes a knowledge base file Research studioRESEARCH Live web and search data, cited, before a word is written. Live web results and your own search data, gathered and cited first, so the draft argues from evidence instead of from the model's memory. Live web search with citations Your Search Console data included Sources attached to the draft Thought leadershipOPINION Your point of view, argued properly, not summarised. It takes the position you hold, finds the strongest case for it, names the counter-argument, and answers it. Length follows the argument rather than a word count. Starts from your position, not a consensus Counter-arguments named and answered Written to the argument, not to a length ## Engineered on Claude, on your own key, at cost. Inside Claude Your agents show up as tools in Claude. Same knowledge base, same hard rules. Sonnet for volume, Opus for judgment Drafting and updates run on Sonnet. Strategy, briefs, and the hard calls run on Opus. You are not paying Opus prices to write a meta description. The tools are already wired Search Console, web search, your knowledge base, and your site's publishing endpoint are connected on day one. There are no MCP servers for you to run. Your key, your data, no lock-in You bring your own Anthropic API key and pay Anthropic directly for tokens, with no markup on top. Export the knowledge base and it is a folder of files you can take anywhere. ## The platform comes with a strategist to set it up. ![Stefan Maritz](https://contengi.com/stefan-headshot-green.png) Built by a content marketing veteran Stefan Maritz Brand strategist · content engineer A seasoned brand strategist sits with you, builds the knowledge base from what you already have, and stays on it until the drafts sound like you. A working session to build the knowledge base Hard rules and banned phrases written with you Agents tuned against your first real drafts [Request beta access](https://contengi.com/beta-access) [Try it out](https://contengi.com/demo) FAQ ## Common questions ### What is a content engineering platform? Software that packages the systems a content engineer would otherwise build by hand: a structured brand knowledge base, AI agents for each format, workflows that chain them together, quality checks, and connections to your website and analytics. You run it from a normal interface. ### How is it different from an AI writing tool? An AI writing tool gives you a model and a text box. A content engineering platform wraps the model in everything else a publishing operation needs, from the knowledge base it reads to the workflow that researches, drafts, checks, publishes, and later refreshes the piece. ### Do I need technical skills to use Contengi? No. The agents, prompts, model routing, and quality checks are already built. You work in a web app, and your knowledge base is built with you during setup. ### Which AI models does Contengi use? Claude from Anthropic does the writing and every call that needs judgement. A faster model handles conversation and lookups, and a separate model checks drafts for AI patterns. You connect your own Anthropic API key and pay for tokens at cost. ### Can I run the platform from Claude? Yes. The Claude connector puts more than 60 Contengi tools inside your own Claude, so you can brief a blog, edit a live post, or run a workflow from a chat. ### How much does Contengi cost? The beta is $50 a month plus your Anthropic usage, with no seats and no lock-in. The pricing page shows what different levels of API spend produce. Keep exploring ## Related features and reads In the platform [### Knowledge base The brand brain every agent runs on.](https://contengi.com/features/knowledge-base) [### How it works The models, the pipeline, and the slop checks.](https://contengi.com/how-it-works) From the blog [What is content engineering?](https://contengi.com/blog/what-is-content-engineering) [Best content engineering tools](https://contengi.com/blog/best-content-engineering-tools) [How to choose a content engineering tool](https://contengi.com/blog/how-to-choose-a-content-engineering-tool) [Content engineering skills for non-technical marketers](https://contengi.com/blog/content-engineering-skills-for-non-technical-marketers) [How to build a content operating system with Claude Code](https://contengi.com/blog/how-to-build-a-content-operating-system-using-claude-code) [See all posts](https://contengi.com/blog) ## Skip the build. Keep the output. The stack is already engineered. Bring the strategy and the taste, and a strategist sets up the rest with you. [Request beta access](https://contengi.com/beta-access) [Try it out](https://contengi.com/demo)