Best answer engine optimisation tools to get cited in ChatGPT and other AI answers
Getting cited by an AI answer is like being the person everyone quotes at the pub quiz, and these five tools help you say the clear thing first.
A plain-text version of this site for AI assistants is at https://contengi.com/llms.txt, with the full product documentation in one file at https://contengi.com/llms-full.txt. Every page is also available as markdown by adding .md to its URL.
TL;DR
- The best answer engine optimisation tools for getting cited are the ones that change what you publish: Contengi for writing citable pages, Frase for scoring drafts for AI search, and Ahrefs Brand Radar for finding the sources AI already trusts.
- Bing Webmaster Tools shows how often Copilot and Bing's AI summaries cite your pages, with a sample of the grounding queries behind them, and its reports are free.
- Google Search Console's generative AI performance report is free too, and shows impressions from AI Overviews and AI Mode by page.
- Frase includes GEO scoring on every plan from $39 a month billed yearly, and Ahrefs Brand Radar Custom Prompts start at $50 a month.
- Citations go to pages with a direct answer near the top, clear structure, evidence, and something only you can say, so the tools only help if the writing changes.
Getting cited by an AI answer is like being the person everyone quotes at the pub quiz. The captain doesn't pick the loudest voice, they pick whoever said the clear, specific answer first and sounded like they'd checked it.
This list skips the dashboards that only count mentions and sticks to tools that help you earn the citation. We built Contengi, so it goes first, and each of the others is a strong pick for something we don't do. The rest are in no specific order.
What makes an answer engine optimisation tool useful?
It should tell you which of your pages get cited, for which questions, and what to change on the ones that don't. A tool that only reports a visibility percentage leaves the work to you.
The fixes themselves are plain. Clear headings, tables, and FAQ sections make content easier for AI systems to reference, and examples, data, and fresh updates build trust when an answer reuses your page. For the full method, start with what answer engine optimisation asks of a small team.
Answer engine optimisation tools at a glance
| Tool | Best for | Starting price |
|---|---|---|
| Contengi | Writing and refreshing pages built to be cited | From $50 a month, plus your Anthropic key |
| Bing Webmaster Tools | Seeing which pages Copilot cites, and for what | Free |
| Frase | Scoring a draft for AI search before it goes live | $39 a month billed yearly |
| Ahrefs Brand Radar | Finding the third-party sources AI answers lean on | Custom Prompts from $50 a month |
| Google Search Console | AI Overview and AI Mode impressions by page | Free |
1. Contengi: best for when you want every page written to be quoted
Contengi is an agentic content platform for founders and small teams. It reads your brand knowledge base, researches what ranks, writes with FAQs and SEO fields, checks every draft against your hard rules, and publishes to your site. The playbook behind this blog puts a direct answer in the first two sentences under each heading, so any passage can be lifted cleanly.
The free AI bot view shows what GPTBot gets from your raw HTML, and LLM tracking checks citation rate across ChatGPT, Claude, Gemini, Grok, and Perplexity once a month. Contengi doesn't score a draft for AI search or show grounding queries, which is where the tools below come in. It costs from $50 a month with no seats, plus your Anthropic key, and it's in beta.
Choose it if your problem is producing enough good, on-brand pages to be cited in the first place.
2. Bing Webmaster Tools: best for when you want to see real citations and the queries behind them
This is the nearest thing to a citation log on the list. The AI Performance report shows total citations across Microsoft Copilot, Bing's AI summaries, and select partners, plus which URLs got cited and a sample of the grounding queries the AI used to find them.
Citation Share now shows what percentage of citations for a query go to your site, with Topics and Intents grouping the queries. Pair it with IndexNow so Bing picks up updates fast.
Choose it if you want free, first-party citation data and a list of the exact questions you're already answering.
3. Frase: best for when you want a draft scored for AI search before you publish
Frase adds a GEO score next to its SEO score in the editor. GEO content optimisation suggests a direct answer near the top, the entities the topic expects, and a fact worth citing, and it re-scores as you edit. Nothing changes without your say-so.
It sits on every plan, starting at $39 a month billed yearly, and Frase also runs through an MCP server, so you can run it from inside Claude.
Choose it if you want a checklist for each draft and a number that moves when you fix it.
4. Ahrefs Brand Radar: best for when you want to get cited on the pages AI already trusts
AI answers often cite pages you don't own, like reviews, roundups, and forum threads. Brand Radar finds the citations in AI answers for your topic, so you can see which of them keep getting used and go earn a mention there. It also scours YouTube, TikTok, and Reddit results for the offsite sources that shape answers.
Custom Prompts start at $50 a month, with a small daily quota free on paid Ahrefs plans from Lite up. The AI Visibility Index costs $199 a month.
Choose it if your own pages are solid and the next step is digital PR on the sources AI quotes.
5. Google Search Console: best for when you want to see which pages Google's AI shows
The generative AI performance report counts impressions from AI Overviews and AI Mode, by page, country, device, and date. Every site got it in August 2026, and it's free.
It shows where you appear rather than why, so use it to pick the pages worth fixing first. Neither of the free reports tell you what to rewrite, which is the job of the writing tools above.
Choose it if you want Google's own numbers before you spend a penny.
How to start getting cited this week
- Export your cited pages from Bing Webmaster Tools and your AI impressions from Search Console, and list the top 10.
- Write down the grounding queries each page is cited for, then check the page answers them in its first two sentences.
- Add one piece of evidence per page, like a number from your own work, a dated example, or a screenshot.
- Check crawler access with the AI bot view, since an answer engine can't cite text it never received.
- Clean the rewrite with the AI slop cleaner, because a page that reads like every other AI page gives the engine no reason to pick yours.
- Re-check in 30 days and compare citations before you buy anything paid.
Small businesses can get mentioned by LLMs without a big domain, and the six steps above are where that starts.
Frequently asked questions
What are the best answer engine optimisation tools?
For getting cited, use Contengi to write citable pages, Frase to score drafts for AI search, and Ahrefs Brand Radar to find the sources AI trusts. Bing Webmaster Tools and Google Search Console are free and show where you already appear.
Is there a free AEO tool?
Yes. Bing Webmaster Tools shows Copilot citations and grounding queries, and Google Search Console shows AI Overview and AI Mode impressions. Both are free.
How do I get cited by ChatGPT?
Let OpenAI's search crawler reach your pages, put a direct answer near the top of each section, and add evidence nobody else has. Mentions on trusted third-party pages help as well.
What's the difference between AEO tools and LLM trackers?
Trackers report whether AI answers mention you. AEO tools help you change the page or the sources so they do, by scoring drafts, showing grounding queries, or finding citation targets.
Do I need llms.txt to get cited?
Google Search ignores llms.txt, and support across other AI engines is patchy. It's a small file to write, so add one if you like, but the content on the page does the work.