AI visibility, LLM tracking, and answer engine optimisation

LLM tracking

What to track, which tools do it, and why the bills get big.

• LLM tracking: what it actually means to monitor your content in AI answers

  LLM tracking isn't a dashboard you buy, it's a habit of checking whether your content shows up in AI answers and changing what you publish when it doesn't. Here's how solo founders and small teams actually run that loop.

  5 min read

• How LLM reporting and tracking works. Here's the full breakdown.

  Everyone is rushing to get their brand into LLM responses. But how do you actually track it? There is only one method. And at scale, it's expensive to run.

  5 min read

• How to track brand mentions on LLMs (and what the data actually shows)

  Tracking brand mentions across AI platforms sounds straightforward until you realise there is only one method that works, and it costs more than most guides admit. Here is the full picture.

  8 min read

• Top tools for LLM brand tracking in 2026 (and what they actually cost)

  LLM brand tracking tools range from enterprise platforms charging thousands a month to pay-as-you-go options that do the same job for a fraction of the price. Here's what each tool actually does and who it's built for.

  6 min read

• Why LLM tracking is so expensive (and what you're actually paying for)

  Every LLM brand tracking tool uses the same underlying method. Here's why that method is expensive, what the real cost drivers are, and how to think about whether you need it.

  5 min read

How AI describes your brand

Mentions, accuracy, and sentiment, based on real model responses.

• What 3,323 LLM responses taught us about how AI talks about your brand

  I spent the last month tracking how six AI platforms - ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Google AI Overview - respond when someone asks about a brand, across 125 prompts and 3,323 real, scored responses. AI visibility works nothing like the LinkedIn playbook suggests. What hap

  17 min read

• LLM brand accuracy: why being mentioned is not enough

  Every GEO guide tells you how to get mentioned by LLMs. Almost none of them tell you what to do when the LLM gets you wrong.

  7 min read

• How to monitor if AI tools describe your brand positively or negatively

  AI platforms are describing your brand to potential customers right now, without you in the room. Here is how to find out what they are actually saying - and what to do about it.

  5 min read

• Why your brand never shows up when people ask ChatGPT about your industry

  If your brand never shows up when someone asks ChatGPT about your industry, it's a content and credibility signal problem - not a paid placement one. Here's what's actually driving it.

  6 min read

• You can't edit what AI says about your brand. Here's what you can do instead.

  Most brands treat AI misrepresentation as a reputation problem. It's a publishing problem. Here's how to fix the inputs AI uses to form its answer about you.

  6 min read

• We fixed what 22 years of internet history said about our brand - in four months

  The conversation right now is almost entirely about share of voice. Which LLMs mention you, how often, and with what sentiment. That's a reasonable starting point, but the harder question is what happens when you're already winning that game. At Backbase , we had already won that game. 75% share of

  4 min read

Answer engine optimisation

The content and site changes that get you cited.

• Answer engine optimisation for small business: how to get mentioned by LLMs

  LLMs are becoming the first stop for buying decisions. Here is how small businesses get mentioned in AI-generated answers - without a content team or a domain authority of 80.

  6 min read

• How to audit your content to fix AI answer gaps where your brand is omitted

  When AI assistants answer your customers' questions and your brand isn't named, the problem lives in your content. Here's how to audit and close those gaps with a process that actually holds.

  5 min read

• How to build an agent-friendly website (before your competitors figure it out)

  AI agents don't experience your website the way humans do. Here's what that means for your content, your markup, and your visibility in 2026.

  5 min read

• Page 2 is dead. For LLMs, it never existed.

  For years, the SEO conversation centred on climbing the ladder. Position 5 to position 3. Position 3 to position 1. Every incremental rank gain meant a measurable click increase, and you could plot it on a nice, smooth curve. The gradient was predictable. It rewarded persistence. LLM citation doesn'

  6 min read

• Why LinkedIn matters for SEO and AEO in 2026

  LinkedIn has become the most-cited domain for professional queries across AI platforms, but the format question is where solo founders get it wrong. Here's what the data says about Posts, Pulse, and AI citation eligibility.

  7 min read

SEO in 2026

What still works in search, and when a startup should start.

• The state of SEO in 2026: what's changed, what still works, and what your operation needs to look like now

  SEO in 2026 still works - but the playbook that got you here won't carry you forward. This is what the landscape actually looks like, and what a modern content operation needs to do about it.

  7 min read

• When should I start SEO as a startup

  The ROI from SEO takes 12-18 months to materialise, which means the best time to start was yesterday. Here's how to get moving without a big budget or a full content team.

  5 min read

FAQ

Common questions