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The state of content marketing 2026: every stat that actually matters (in one place)
Every major 2026 content marketing report, distilled and editorialized. The numbers without the noise - and what each one means for how you work.
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Content strategy for founders: how to build a system that runs without you
A solo founder does not need a content team to ship content that looks like they have one. They need a system, and this is how to build it.
Read the guideThe state of content marketing
The numbers behind the industry and what they mean for your plan.
The state of content marketing 2026: every stat that actually matters (in one place)
Every major 2026 content marketing report, distilled and editorialized. The numbers without the noise - and what each one means for how you work.
5 min read
Content marketing statistics 2026: what the numbers actually mean
Anyone can list 180 content marketing statistics. This post does something more useful - takes five genuinely telling data points from 2025-2026 research and draws a single clear argument about where content investment is heading.
5 min read
Content marketing in the age of AI: how to actually structure for it
AI didn't just change how content gets made - it changed what a content team needs to look like. Here's how to restructure for it without burning everything down.
5 min read
Strategy for founders
Content plans built around a founder's time and voice.
Content strategy for founders: how to build a system that runs without you
A solo founder does not need a content team to ship content that looks like they have one. They need a system, and this is how to build it.
6 min read
5 reasons to get your CEO posting on LinkedIn
A CEO who posts on LinkedIn consistently does something no company page can do - they make the business feel human. Here's why that matters commercially.
5 min read
LinkedIn pulse is broken for SEO and posts are winning instead
LinkedIn Pulse articles peaked at 33 million monthly Google visits in March 2024 and collapsed to 3.6 million by March 2026. If your LinkedIn content strategy still centres on long-form articles for SEO, the ground shifted under you months ago.
6 min read
The Google update that made LinkedIn articles worth taking seriously
Google likes ranking LinkedIn articles. That's been true for a while, but the received wisdom held that backlink quality from Pulse didn't do much for your actual brand or website. So the collective shrug was understandable. The collective response was to file it under "nice to have" distribution an
3 min read
Teams and roles
How content teams are set up now, and the roles that are growing.
How to set up a content marketing team that actually produces (not just exists)
Most content marketing teams are structured around org charts rather than output. This guide argues the opposite - define what you need to ship first, then build the team around that.
5 min read
What my content team looks like in 2026
We had ClaudeCode running, the repo was set up, and we genuinely believed that once the team saw how powerful this was, they'd be in. Some of them were. Plenty weren't - because plenty of the team didn't want to build in a terminal environment, and that reality changed how I think about content engi
5 min read
What running a content team looked like 10 years ago - and what it looks like now
About 12 years ago, I ran a content operation that looked like most content operations at the time. A room of writers. An SEO lead feeding them keyword briefs. Templates, workflows, a publishing policy, someone to handle distribution. If you wanted ten blogs a week, you hired ten writers. If you wan
3 min read
The job of the modern content marketer is changing
My job looks pretty different to what it did two years ago. Same title, same team, same broad remit - strategy, narrative, CEO and CMO alignment, PR, social, ABM support, quality bar, team performance. But at least 60% of my time goes toward building agentic workflows. Content engineering is what we
3 min read
What is an AI-native content marketer (and are you one)?
An AI-native content marketer designs and operates content workflows built on agentic AI - owning the system end-to-end, from strategy to distribution. This is what separates them from someone who just uses AI to write faster.
5 min read
What is a marketing generalist, and why the role is having its moment
A marketing generalist works across the full spread of marketing rather than specialising in one channel. AI has quietly made that breadth more valuable, not less, which is why the role is back in demand.
6 min read
New in this hub
Content distribution for solo founders and small teams: what to do after you hit publish
Search sends fewer clicks every year, so a solo founder needs a distribution plan that does not wait for Google. This guide builds one: one source, one channel, 90 minutes a week.
AI news this week: Reddit ends RSS and public API access (28 Sept to 2 Oct 2026)
Reddit is closing the RSS and API access that many content workflows rely on. Here is what changes, when, and how to check your setup, plus the week's top news and funding rounds.
6 min read
How to let AI crawlers in and keep scrapers out
OpenAI, Anthropic, Perplexity and Google each run separate bots for training, search and user requests. A guide to allowing the ones that send readers, refusing the ones that train on you, and enforcing it in your firewall.
11 min read
Using Jev from TypeSafe for marketing: what it actually does and where it fits
Jev is TypeSafe's new decision model, and it can't generate a single word of marketing copy. That's exactly why marketing teams are using it to fix the routing and filtering problems generative LLMs were never built for.
6 min read
How to illustrate a blog post so the illustration earns its place
Generated images made production cheap, which moved the whole problem upstream: nobody stops to ask whether an image explains anything when it costs 20 seconds. Here is the method for planning, briefing, making and publishing blog illustrations that carry real explanatory weight.
10 min read
The ultimate guide to what AI models to use for what
No model wins everything any more. Here is what to use for code, writing, images, video, audio, and high-volume work in September 2026, with real per-token and per-second pricing, the expiry dates attached to it, and the routing pattern that cuts the bill without cutting quality.
14 min read
FAQ
Common questions
Is content marketing still worth it in 2026?
Yes, for brands with something specific to say. Generic content is cheap and everywhere now, so it earns little. Content built on first-hand experience, original data, and a clear opinion still drives search traffic, AI citations, and trust with buyers.
How should a small business approach content marketing?
Pick one or two channels where your buyers already spend time, publish on a fixed rhythm, and build every piece from real material like client questions and sales calls. A small programme you keep up beats a big plan that stalls after a month.
What does a content marketing team look like now?
Smaller and more technical. A common setup is a strategist who owns the point of view, someone who builds and runs the AI workflows, and subject experts who supply the raw material, with agents doing the drafting and repurposing in between.
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