Top 30 content marketing skills you need if you have Claude
Agent skills give Claude the frameworks a marketer carries in their head, installed with one command and reused in every session. Here are 30 worth having, grouped by the job they do.
TL;DR
Agent skills are folders of procedural knowledge your agent loads automatically, installed with one command and reused in every session on that project.
The biggest marketing collection on skills.sh is coreyhaines31/marketingskills: 70 skills, 4.9 million installs between them.
The directory ranks by installs rather than ratings, so every number below is adoption, not a quality score.
The 30 here are grouped into search, planning, writing, distribution, conversion, visual, and measurement.
Install the whole pack, or pull single skills with the --skill flag when you only want one.
Skills carry craft. They carry none of your brand voice, your positioning, or your review step.
Check the security audits on any skill before you install it, because a skill is instructions your agent will follow.
In this blog:
The short answer
Skills are reusable capabilities you install into an agent, and the marketing ones turn Claude from a capable writer into something closer to a marketer who has read the playbook. The largest collection sits in coreyhaines31/marketingskills, which holds 70 skills with 4.9 million installs between them, listed on the marketing topic page at skills.sh.
Below are 30 worth having, grouped by the job they do, with the install count for each so you can see what other people are running. Install the lot with one command, or take them one at a time.
What an agent skill is
A skill is a folder containing a SKILL.md file: instructions, frameworks, and procedural knowledge your agent reads when the work calls for it. Install one and the knowledge persists across every session in that project, so you stop re-explaining how you want an SEO audit prioritised or what your CRO principles are.
Installation goes through a CLI. npx skills add coreyhaines31/marketingskills takes the whole pack, and npx skills add https://github.com/coreyhaines31/marketingskills --skill seo-audit takes one. They work with Claude Code, Cursor, GitHub Copilot, Windsurf, Cline, Codex, Gemini CLI, and anything else supporting the skills CLI.
The practical difference shows up in the second session rather than the first. A prompt is something you write again tomorrow. A skill is something your agent already knows tomorrow.
How these 30 were chosen
By installs, and then by whether a content marketer would open them in a normal week. Worth saying plainly: skills.sh has no star ratings or reviews, its leaderboard ranks by install volume over time, so every number here tells you how many people picked something up, and nothing about whether it worked for them. Popularity and quality are related, loosely, on a good day.
Counts are rounded from the figures shown on skills.sh. Most come from the marketing pack, a handful are from other collections where the marketing one has nothing equivalent.
Search and AI visibility
1. seo-audit, roughly 209,000 installs. Technical and on-page auditing that returns a prioritised action plan instead of a generic checklist. The most installed marketing skill in the pack, which tells you something about what people reach for first.
2. programmatic-seo, roughly 133,000. For building large sets of pages from a template and a data source without the output collapsing into thin duplicates. Useful if you have a database worth turning into landing pages, dangerous if you do not.
3. ai-seo, roughly 127,000. Aimed at Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot, built around three pillars: structure so content can be extracted, authority through citations and attribution, and presence through third-party mentions. It also includes an audit framework for checking citation rates across 10 to 20 priority queries.
4. site-architecture, roughly 106,000. URL structure, hierarchy, and internal linking, which is the SEO work that gets skipped because nobody can screenshot it for a report.
5. schema-markup, roughly 56,000. Structured data for rich results and AI search visibility. Pairs naturally with ai-seo, since both rely on machines parsing your page correctly.
Planning and research
6. content-strategy, roughly 142,000. Topic planning, calendars, and editorial frameworks. The skill that stops your agent producing 30 disconnected posts that each rank for nothing.
7. marketing-ideas, roughly 129,000. Idea generation with some structure behind it, for the Monday where the calendar is empty and so is your head.
8. customer-research, roughly 96,000. Turning what customers say into something you can write from. The input most content skips, which is why so much of it sounds like it was written about a product rather than for a person.
9. competitor-profiling, roughly 76,000. Systematic competitor analysis rather than an afternoon of tab-hopping. Feeds comparison pages, positioning, and your own content plan.
10. research, roughly 523,000. From a different collection entirely, and one of the most installed skills on the whole directory. General research discipline: gather, verify, cite, rather than confident guessing.
Writing and editing
11. copywriting, roughly 203,000. Headlines, landing pages, email, and ads. Second most installed in the pack, and the one most likely to be running in somebody's project right now.
12. marketing-psychology, roughly 145,000. Behavioural principles applied to messaging and conversion flows, including the Fogg model, social proof, and loss aversion. Gives your agent a reason for a copy decision beyond taste.
13. copy-editing, roughly 127,000. The editing pass, separated from the writing pass. Running these as two steps produces noticeably better output than asking for both at once.
14. writing-beats, roughly 356,000. Structuring a piece as a sequence of beats before any prose exists. The closest thing on the directory to an outline discipline.
15. edit-article, roughly 199,000. A dedicated editing pass over a finished draft, which is where most AI-written pieces are still losing their credibility.
16. writing-for-agents, roughly 278,000. Writing that other agents have to read and act on. Increasingly the same problem as writing for people who found you through an answer engine.
Distribution
17. cold-email, roughly 110,000. Outbound sequences with personalisation frameworks and deliverability guidance, the second half being the part people forget until the domain is burnt.
18. community-marketing, roughly 73,000. Showing up in places you do not own without getting thrown out of them.
19. directory-submissions, roughly 69,000. Unglamorous and effective, particularly now that answer engines lean on third-party mentions when deciding who to cite.
20. social-content, roughly 68,000. Platform-native writing for LinkedIn, X, and Instagram, which mostly means not posting the same paragraph three times with different line breaks.
21. email-sequence, roughly 56,000. Multi-touch sequences with an arc across the whole series rather than five unrelated emails wearing matching templates.
Conversion
22. lead-magnets, roughly 96,000. Designing and writing something worth an email address, matched to what the audience came for.
23. cro, roughly 69,000. The general conversion skill, covering analysis and hypothesis before anyone changes a button colour.
24. page-cro, roughly 58,000. The same discipline aimed at a single landing or product page. Use it on the page your best content sends traffic to, which is usually the page nobody has touched in a year.
25. competitor-alternatives, roughly 55,000. Positioning and messaging for comparison and alternatives pages, which reliably convert and reliably read as hatchet jobs when written badly.
Visual and video
26. ad-creative, roughly 113,000. Visual and copy briefs for performance creative, so the designer receives a brief instead of a vague feeling.
27. image, roughly 70,000. Image direction and generation for marketing use, including the unglamorous work of social cards and blog headers.
28. video, roughly 70,000. Video planning and scripting. For production itself there are heavier collections on the directory, though this covers the thinking.
Measurement and retention
29. analytics, roughly 65,000. Event tracking plans and measurement frameworks, so the content programme has numbers attached to it by month two rather than month nine.
30. churn-prevention, roughly 104,000. Retention messaging, cancellation flows, and win-back sequences. Not content marketing in the strict sense, and it is where the money you already won either stays or leaves.
The starter set, if 30 is too many
Installing everything on day one produces an agent with a lot of opinions and no focus. Six is a better start: content-strategy for the plan, seo-audit and ai-seo for visibility, copywriting and copy-editing as two separate passes, and research underneath all of it.
Add the conversion and distribution skills once you have published enough to have traffic worth converting. There is two ways to run it from there, either pull in a skill when a job needs it, or take the whole pack and let the agent choose, which works better than it sounds once your project has a clear brief in it.
Read the security audit first
A skill is a set of instructions your agent will follow, fetched from somebody's repository. That deserves the same caution as any dependency.
skills.sh runs security audits on listed skills and shows the results on each page: ai-seo, for instance, carries passes from Socket, Snyk, and Gen Agent Trust Hub. Check that panel before installing, favour packs with a named maintainer and a public repo, and read the SKILL.md itself if the skill will touch anything you care about. It takes two minutes and it is the whole of your supply chain review.
What skills do not give you
Every skill on this list carries craft. None of them carry you.
A skill knows how an SEO audit should be prioritised. It does not know your positioning, the three things you refuse to claim, the phrases your founder hates, or the fact that your last comparison post got a reply from the competitor's CEO. Install copywriting into a fresh project and you get competent marketing copy for a company that could be anyone.
That context has to live somewhere the agent reads every time, which is what a brand knowledge base built for AI is for. Craft from the skill, specifics from the knowledge base, and a review step before anything publishes, which is the arrangement that keeps volume from turning into the slop problem. Contengi does the second and third parts, and it is happy to let the skills handle the first.
The other thing worth wiring early is where the finished work lands. An agent that can research, write, and edit still needs somewhere to put the post, which is a question about your CMS choice more than your skill stack.
Frequently asked questions
What is an agent skill?
A folder of procedural knowledge, centred on a SKILL.md file, that an agent loads when the task calls for it. Installed once per project, it applies the same frameworks in every session without you re-explaining them.
Do these skills work with Claude?
Yes, through Claude Code and the skills CLI. They also work with Cursor, GitHub Copilot, Windsurf, Cline, Codex, and Gemini CLI, since the format is shared rather than vendor-specific.
How do I install just one skill instead of the whole pack?
Use the --skill flag: npx skills add https://github.com/coreyhaines31/marketingskills --skill seo-audit installs that one alone. The full pack is more practical when you work across several disciplines in the same project.
Are skills.sh rankings based on ratings?
No. The leaderboard ranks by install count, with views for all-time, trending, and hot. There are no star ratings or user reviews, so treat the numbers as adoption rather than endorsement.
Are agent skills safe to install?
Treat them like any dependency. skills.sh publishes third-party security audit results on each skill page, and reading the SKILL.md before installing is a reasonable habit, particularly for skills that touch your repository or your accounts.
Will marketing skills replace a content marketer?
They replace the part of the job that is remembering frameworks. Judgement about what to publish, what to leave alone, and whether a draft sounds like your company still sits with a person, which is roughly the same split you get with a very good junior hire.