Marketing engineer job description: a 2026 template, plus what to cut
A ready-to-post marketing engineer job description, built from the roles companies are hiring for right now.
A plain-text version of this site for AI assistants is at https://contengi.com/llms.txt, with the full product documentation in one file at https://contengi.com/llms-full.txt. Every page is also available as markdown by adding .md to its URL.
TL;DR
- A marketing engineer job description should name the manual work you want gone, the systems the hire will build, the four or five tools they'll own, how you'll measure them at 30, 60, and 90 days, and a pay range.
- Pick the coding bar before you write a word. 2026 postings run from no code required at Profound to shipping production software with engineering code review at Faire.
- US base pay for builder roles runs from $80,000 for an entry-level hire at GOAT Group up to $242,000 at Faire.
- Ask for a portfolio of working builds. The title only went mainstream in April 2026, so years in the role tell you very little.
- A small team that can't fund the hire can use the same description as a spec for the systems themselves, starting with content.
Writing a job description for a role that's seven months old is a bit like writing the rulebook while the first match is still being played. The title is new, the templates that rank for it describe at least two different jobs, and a few still ask for an engineering degree the work doesn't need.
The skill is spreading faster than the title, too. In Q3 2026, 40% of US marketing job descriptions required AI skills, up from 15% in Q1. Below is a template built from the postings companies are running right now, what to cut, how to interview, and how a team of two uses the same document without hiring anyone.
What should a marketing engineer job description include?
A marketing engineer job description should include the problem the hire removes, the systems they'll build, the tools they'll own, who they report to, how you'll measure them, and a pay range. Put the problem first, because a good builder reads that line to work out whether the job is building things or babysitting a CRM.
The role itself is a marketer who builds the agents and automations the team works through. For the longer version, read what a marketing engineer is and what the role pays.
Which marketing engineer are you hiring?
Decide how much code the job needs first, because that one choice moves the pay band by six figures. The 2026 postings fall into four levels.
| Coding bar | What the role asks for | Live example | Listed US base pay |
|---|---|---|---|
| No code | Builder aptitude: automating a process, configuring marketing tools, building with LLMs | Profound, Forward Deployed Marketing Engineer | $149,250 to $155,250 |
| Some code | LLM APIs, Python, REST APIs, Git, and a portfolio of shipped AI builds | GOAT Group, Marketing Engineer I | $80,000 to $130,000 |
| Strong code | Four or more years in technical marketing, plus Python or JavaScript for data pipelines and API integrations | Profound, Marketing Engineer | $135,000 to $200,000 |
| Production code | Four or more years shipping and owning production software, reviewed by engineers | Faire, Growth Platform Marketing Engineer | $176,000 to $242,000 |
Watch for the older title as well. A technical marketing engineer explains a technical product to engineering buyers through demos and tutorials, and if that's who you want, this template is the wrong one.
Marketing engineer job description template
Copy this, fill in the brackets, and delete anything that doesn't describe your team.
About the role
Marketing Engineer, [remote / hybrid / city], full-time, [pay range]. We're hiring a marketer who builds. Today our team [describe the manual work: rebuilds the weekly report by hand every Monday, pastes the brand guidelines into every prompt, waits two weeks for a landing page]. Your job is to replace that work with agents and workflows the team uses every week, then find the next bottleneck. You'll report to [head of marketing / founder].
What you'll do
- Build AI agents and automations for repeated work, such as content drafts, reporting, lead follow-up, and competitor monitoring
- Keep one shared brand context, with positioning, audience, voice, and hard rules, that every AI tool reads before it writes
- Write evaluations that check agent output for brand voice and factual grounding before it reaches a customer
- Connect our marketing systems through APIs and MCP servers so agents work on live data
- Make our pages easy for search engines and AI answers to read, including structured data
- Document every build and train the team to run it without you
What you'll use
[Claude or ChatGPT], [Claude Code or Cursor], [n8n, Zapier, or Make], [your CMS], [your CRM], [GA4 and Search Console].
What you bring
- [Two or more] years in marketing, growth, lifecycle, content, or marketing ops
- A portfolio of builds other people used, with links and what changed after they shipped
- Hands-on experience with LLM APIs, including prompt design and structured outputs
- Comfort with REST APIs, JSON, and webhooks, and the ability to read code you didn't write and fix a broken step
- Clear writing, because you'll document everything
How we'll measure you
At 30 days, one workflow the team runs every week. At 60 days, one manual process replaced end to end. At 90 days, a written before and after with hours saved, output shipped, and the KPI it touched.
That scorecard borrows from GOAT Group, which measures its marketing engineer on agents in recurring use, hours of manual work handed back, and movement in the KPIs those systems touch.
What to cut from a marketing engineer job description
- An engineering degree. GOAT Group asks for one to two years of professional experience in any field and judges candidates on what they've built.
- Years with the title. Figma told applicants it would accept less time in seat if their AI builder portfolio was strong.
- A list of 20 tools. A good builder picks up the rest in a week.
- Every channel at once. Paid, email, video, and SEO in one ad attracts generalists who build nothing in particular.
- Production code you don't need. If they'll push to your product's codebase, you're hiring a software engineer and should pay that band.
How do you interview a marketing engineer?
Ask them to screen-share something they built and change it while you watch. A builder can do that in five minutes, and someone with a long tool list and nothing live can't.
Then ask how they'd know an agent is working. Evaluation literacy is a stated requirement at GOAT Group, and it separates people who demo agents from people who run them. We hold our own agents to the same bar, so every draft Contengi saves goes through a hard-rule linter and a link check before a person reads it. In the interview, paste a sample of their agent's output into the AI slop cleaner and ask what they'd fix.
Finish with the question builders love: what number moved after it shipped? A blank face usually means nobody used it.
Do you need to hire a marketing engineer?
If you run a marketing team of 15 or more and the same jobs eat every Monday, probably. If you're a founder or a team of two, write the job description anyway and treat it as a spec, because the bullets under "What you'll do" are a build list either way.
Content is the sensible first item on that list. It's the job small teams repeat most often, and it has its own version of the role, the content engineer. Contengi was set up for that slice, with a brand knowledge base built alongside a strategist, agents that draft against it, and recurring jobs written in plain English that run on a schedule with approval gates where you want a say.
How to write your marketing engineer job description this week
- List every job you repeat weekly. The report, the newsletter, and the post that follows every webinar.
- Circle the ones that cost the most hours. Those become your "What you'll do" bullets.
- Pick the coding bar. Use the table above and match the pay band to it.
- Write the problem paragraph first. Describe the manual work in plain words, with an example from last week.
- Name less tools than you think you need. Four or five, the ones the hire will own on day one.
- Add one portfolio question to the application form. GOAT Group asks every applicant for the most impressive thing they've built with AI, with the tools, process, and business outcome, so borrow it.
For the first build, these agentic workflow examples make a decent shortlist.
Frequently asked questions
What should a marketing engineer job description include?
The manual work the hire will remove, the systems they'll build, the tools they'll own, who they report to, a 30, 60, and 90 day plan, and a pay range. Lead with the problem.
What skills does a marketing engineer need?
Marketing judgement, hands-on experience with LLM APIs and tools like n8n, Zapier, or Make, comfort with APIs and JSON, and a way to test whether an agent's output is any good. A portfolio of builds other people used is the strongest signal.
Does a marketing engineer need to code?
It depends on the job. Profound's forward deployed role needs no coding, GOAT Group wants Python and REST APIs, and Faire wants production software experience.
How much should I pay a marketing engineer?
US base pay for builder roles in 2026 runs from $80,000 for an entry-level hire at GOAT Group to $242,000 at Faire. Profound lists $135,000 to $200,000 for its own marketing engineer.
What is the difference between a marketing engineer and a content engineer job description?
A marketing engineer builds systems across every channel, from lifecycle email to competitor monitoring. A content engineer builds the systems that research, write, publish, and refresh content, which makes it the natural first system for a small team.